Your website will be search engine bot friendly with our ethical search engine optimization services that are both affordable and effective. We are an internet marketing company with over 12 years of experience in search engine optimization and PPC management.
What Is Search Engine Optimization?
Search Engine Optimization, or SEO, is the process by which search engines match the most relevant content to search queries. However, as a website owner, your job is not to please just the search engine robots, it’s to persuade your potential customers into becoming customers. Therefore, SEO is a delicate, tedious dance of making your web pages’ content easily readable for both other humans AND search engines.
A Search Engine Optimization company can increase the volume and quality of traffic to your website. The SEO process involves a combination of “on page” and “off page” strategies designed to support your business goals. Visibility in the search engines will improve your company’s online brand exposure while increasing site traffic, time on site, and conversions.
The Evolution of SEO
Search Engine Optimization services have evolved. A few years ago, SEOs talked more about meta keywords and descriptions, but now you are likely to hear more about social media signals and personalized search. Google has been making a lot of updates to its search engine algorithm lately, and many SEO strategies that worked months ago are now ineffective. If you’re relying on outdated SEO tactics, you’re probably putting your rankings at risk.
The good news is that following best SEO practices is a process that can actually improve your business. If you publish good, timely content regularly, make your website’s load quickly, create a good experience for your visitors, and engage with your customers on social media channels, you are likely to succeed and please the search engine bots. However, this process can be hard work and time-consuming. But consider this: If your competitors are not doing it, you have an advantage. If they are and you are not, come talk to me.
SEO Keyword Selection: The Right Words for the Right Searchers
As the owner of a business, you’ve no doubt already come to the conclusion that search engine optimization (SEO) is essential to getting your business found online. However, which keywords are right for your business?
There are many factors to consider in keyword research such as global popularity, competitiveness for those keywords in your industry, and how well those keywords match up to content on your website. The natural inclination might be to want your business to rank for the highest-volume searches, usually one or two-word terms, the so-called “head terms.” The process of getting to page one of the search results pages can often be a long and expensive undertaking. Furthermore, the high-volume search terms that are not well-targeted and represent an Internet searcher’s early phases of research, hence, the “research phase.” These searches generally have higher bounce rates and lower engagement on your website.
You are far better off to begin your SEO strategy focusing on so-called “long-tail” searches (3, 4, or 5-word) search queries that have less competition and represent users who are in the late-cycle research or buying phase. In other words, they have done the research and know what they want, and thus, you need to be positioned to capture them.
What keywords are you trying to target? Is it the name of your business or is it the name of an item on your menu if you’re a restaurant? What is it you are trying to search for, and more importantly are people actually searching for it? You can be the highest targeted, the most well optimized result for a phrase, but if no one is searching for it, you’re not going to get any traffic.
For example, a short-tail search for “birmingham lawyer” is a lot less targeted than “birmingham corporate tax attorney.If you are a Birmingham attorney specializing in corporate tax law, it would be a waste of time and money to go after the short-tail searches – you’d likely pull in too many irrelevant queries; people looking for personal injury, criminal defense, bankruptcy, etc. Far better to focus your efforts on users who are likeliest to convert or inquire within.
As part of our SEO consulting process, we help determine which keywords are likeliest to strike the right balance between driving traffic to your business’s website and converting that traffic to qualified leads, they Any hack online marketing company can send you traffic to inflate its own results, but is it good traffic for you?
Dedicated to SEO
I must be honest and say that it bothers me so many people nowadays claim to have experience with SEO, with only a surface-level understanding and vague notions of how to implement, pass themselves off as experts. The sad part is, they often do irreparable, severe damage to the website owners who fall for their pitch. Flagstone has been dedicated to SEO for more than 5 years, and has an extensive portfolio of work in terms of increasing organic search referrals and website conversions.
Every internet marketing service we offer has SEO top of mind — from custom web content to responsive web design and social media marketing. Heck, even our PPC management services function as a means of informing the SEO discovery phase. The Flagstone SEO consulting process involves engineering your website so it ranks well for targeted keywords within the organic or “natural” search results of the “Big Three” search engines: Google, Bing, and Yahoo.
If you’re not asleep yet and want to learn more about SEO, read my post about SEO Ranking Factors.