Flagstone's Online Marketing Blog

7 WordPress Tips for Beginners

On June 12, 2013 By carlton

June 12, 2013

12Jun

There are many different web platform options available for your small business website—Joomla, Drupal, .NET, ColdFusion, or custom-coded CAKE, HTML5 or .NET—however, these can be expensive, requiring the expertise of a programmer. None of the aforementioned choices are as cost-effective for a small business’s online budget as WordPress. While many may think of WordPress as [...]

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ppc-and-seo-pay-per-click-search-engine-optimization

PPC & SEO: Together at Last

On May 28, 2013 By carlton

May 28, 2013

28May

Not so long ago, paid and organic (PPC and SEO) marketing people were at very adversarial ends of the industry. In the regional parlance of my native state, PPC and SEO had an Alabama-Auburn like rivalry. Both were dubious and dismissive of the other side, and hence, both blind to the good and unique qualities the [...]

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Been Caught Spamming: Don’t Get Spanked With Google’s New Panda 2.0 Algorithm Update

On May 19, 2013 By carlton

May 19, 2013

19May

There’s a lot of web chatter concerning the new Google algorithm update — set to roll out this month — and what to expect for the rest of 2013 with regards to SEO for Google. I think this latest algo update will send a lot of people who have been doing shady Read Full Article →

7 Small Business Internet Marketing Tips

On May 8, 2013 By carlton

May 8, 2013

08May

Owning a business is a basic part of the American Dream. Besides having the freedoms inherent in the United States and owning a house, having one’s own company could be the most sought after facet of being an American. The internet has made this a reality for many. However, there are aspects of small business [...]

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The Top 12 Free Local Search Directories

On April 8, 2013 By carlton

April 8, 2013

08Apr

Local SEO is not only budget-friendly for a small business, but it offers the opportunity to connect with the most relevant customers. It is possible to achieve great local search rankings without a large SEO outlay. Whether you hire an SEO company or do it yourself, you must invest the time. Local business listings, when [...]

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What is Black Hat SEO?

On January 29, 2013 By carlton

January 29, 2013

29Jan

In search engine optimization (SEO) terminology, Black Hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines rules. Black Hat SEO may also be referred to as Unethical SEO or just spamdexing, as spamdexing [...]

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Don’t Count on Google to Provide

On January 11, 2013 By carlton

January 11, 2013

11Jan

If you are a heavy Google Analytics user, you’ll know what I’m referring to when I say, “(not provided).” (This is in reference to the Google Analtyics Organic Search Traffic report. To get there, simply log into Google Analytics, use the left-side menu to navigate to “Traffic Sources,” then “Search,” then “Organic.”) Background [...]

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How Low-Quality SEO Can Bring Down Your Website

On December 5, 2012 By carlton

December 5, 2012

05Dec

Blackhat SEO practices are not only unethical, they’re downright dangerous. No doubt if you are a small business owner, you’ve gotten this call or email: “Hi. I noticed your website was not ranking in the search results. Our SEO company can fairly quickly promote your website to the top of the search rankings with no [...]

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Google Knocks Exact Match Domains Down a Notch

On November 1, 2012 By carlton

November 1, 2012

01Nov

As a follow-up to its recent “Panda Update,” Google recently rolled out an update that devalued exact-match domain names or EMDs. What is an EMD? EMD = Exact Match Domain It is where your domain is the exact same as the keywords you are trying to optimize your website around. For example, if your keywords [...]

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Google Webmaster Tool Disavows Links (and Perhaps Negative SEO)

On October 17, 2012 By carlton

October 17, 2012

17Oct

Google just rolled out the Disavow Links Tool for website owners who are concerned about low-quality links bringing down a website’s page rank (PR) value. Many interpret Google’s actions as an acknowledgement of the low-down practice of “negative SEO.” What is negative SEO? If links from low-quality websites can hurt a websites overall link-quality profile [...]

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Contact or Call (205) 451-3376

7 WordPress Tips for Beginners

PPC & SEO: Together at Last

Been Caught Spamming: Don’t Get Spanked With Google’s New Panda 2.0 Algorithm Update

The Top 12 Free Local Search Directories

What is Black Hat SEO?

Don’t Count on Google to Provide

How Low-Quality SEO Can Bring Down Your Website

Google Knocks Exact Match Domains Down a Notch

Google Webmaster Tool Disavows Links (and Perhaps Negative SEO)

Claim Your $100 Adwords Credit